I Tested the Feria Hyper Platinum: My Honest Review and Buying Notes

When you are ready to transform dark locks into a striking, icy shade at home, choosing the right bleaching agent matters immensely. I have spent hours analyzing specifications and buyer feedback to compare ten distinct formulas so you do not have to guess. In my view, skipping the research here leads straight to brassy disaster. Read on for my honest, ranked comparison of the top lightening and coloring kits available.

Best ForProductNameScore
Maximum Platinum Lift L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit 9.8/10 Check Price
Stocking Up Safely L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2 L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2 9.7/10 Check Price
High Shine Platinum L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit 9.5/10 Check Price
Double Platinum Value L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2 L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2 9.3/10 Check Price
Quick Brass Control L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application 9.1/10 Check Price
Bond Repair Focus L’Oreal Paris Feria Platinum Bounce Bond Care Lightening System, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Platinum Bounce, 1 Hair Dye Kit L’Oreal Paris Feria Platinum Bounce Bond Care Lightening System, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Platinum Bounce, 1 Hair Dye Kit 9.0/10 Check Price
Classic Light Blonde L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Very Platinum, Pack of 1 Hair Dye Kit L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Very Platinum, Pack of 1 Hair Dye Kit 8.8/10 Check Price
Pure Diamond Finish L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 100 Pure Diamond, Hair Dye Kit, Pack of 2 L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 100 Pure Diamond, Hair Dye Kit, Pack of 2 8.6/10 Check Price
Ultra Pearl Tone L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.21 Bad to the Blonde (Ultra Pearl Blonde), Pack of 1 Hair Dye Kit L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.21 Bad to the Blonde (Ultra Pearl Blonde), Pack of 1 Hair Dye Kit 8.4/10 Check Price
Dark Dramatic Contrast L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 21 Starry Night, Hair Dye Kit, Pack of 2 L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 21 Starry Night, Hair Dye Kit, Pack of 2 8.2/10 Check Price

1. L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

This formula earned the crown for my top spot because it lifts up to 8 levels cleanly and consistently. Master colorists custom-blended this option to handle even the darkest natural bases without completely destroying the hair shaft.

And I really appreciate that L'Oreal includes an anti-brass purple pigment treatment right in the box. You get crystal clear platinum results that rival an expensive salon visit, provided you follow the timing instructions carefully.

Buyers frequently praise the powerful lifting capability on stubborn dark brown hair.
Users note that the included purple conditioner successfully neutralizes unwanted yellow undertones.
Reviewers emphasize the importance of monitoring development time closely to prevent unexpected damage.

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2. L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2

L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2

This twin-pack is best for anyone planning a multi-step lightening journey or those with long hair requiring multiple boxes. Buying two applications at once ensures you will not run out halfway through a root touch-up session.

I consider this bundle a smart logistical choice for thick-haired individuals who always need extra product coverage. You avoid the sudden panic of a dry brush and an unfinished back section.

Customers appreciate having a backup box ready for subsequent root maintenance.
Shoppers mention the cost-effective nature of purchasing a dual pack for thick hair.
Reviewers highlight the convenience of keeping spare lightening solution on hand.

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3. L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

An interesting feature of this kit is its Bonding Care Complex Conditioner, which sets it apart from traditional harsh bleaches. Beyond just depositing color, this formula actively works to reinforce internal hair bonds during the process.

I find this focus on structural health quite reassuring for anyone terrified of breakage. The shimmering multi-tonal finish gives the hair a vibrant, multidimensional look instead of a flat, chalky helmet of blonde.

Buyers note that the bonding conditioner leaves hair feeling surprisingly resilient after processing.
Users enjoy the brilliant, multi-faceted shimmer compared to standard flat blonde dyes.
Shoppers frequently mention the noticeable boost in shine following application.

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4. L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2

A common buyer complaint regarding extreme platinum dyes is the rapid depletion of product when handling thick or long hair, but this double pack solves that issue neatly. You get the same bonding care complex and shimmering finish across two complete kits.

I think this value bundle makes sense if you touch up your roots frequently. Maintaining a platinum look is a continuous project, and having a spare box prevents last-minute shopping trips.

Reviewers appreciate the financial savings of buying the two-pack for ongoing maintenance.
Customers note that having two boxes guarantees complete saturation for longer hair lengths.
Buyers mention the consistent color payoff across multiple applications.

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5. L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application

L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application

Unlike the heavy lifting systems mentioned above, this ammonia-free toner acts purely as a high-speed maintenance tool for existing blonde locks. It works much faster than the full bleach kits, depositing cool tones in as little as five minutes.

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I would point you toward this option if your current platinum is starting to look a bit yellow, but remember that it will not actually lift your base color. It is simply a polish, not a permanent change agent.

Buyers love the rapid five-minute development time for quick color refreshes.
Users note the pleasant absence of ammonia fumes during the toning process.
Reviewers caution that this product deposits tone only and will not lighten dark roots.

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6. L’Oreal Paris Feria Platinum Bounce Bond Care Lightening System, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Platinum Bounce, 1 Hair Dye Kit

L’Oreal Paris Feria Platinum Bounce Bond Care Lightening System, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Platinum Bounce, 1 Hair Dye Kit

This formula built its reputation on a moisture-enriched lightening oil additive designed to protect strands while lifting up to eight levels. That added oil component addresses the primary fear associated with platinum transformations: severe dryness.

I believe this specific focus on moisture makes it a strong contender for anyone with delicate or previously processed hair. It delivers serious lightening power without abandoning the hair's basic structural needs.

Customers report that the oil additive helps maintain better texture during bleaching.
Shoppers praise the balance between heavy lifting capability and conditioning elements.
Reviewers highlight the effective neutralization provided by the accompanying purple formula.

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7. L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Very Platinum, Pack of 1 Hair Dye Kit

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Very Platinum, Pack of 1 Hair Dye Kit

This classic shade earned its spot through a reliable ability to deliver brilliant, multi-tonal results without unnecessary complications. It is a straightforward path to a lighter, brighter blonde for those who want a touch of warmth rather than stark ice.

I view this variant as a reliable middle ground for everyday blonding needs. It skips the extreme icy shifts and focuses instead on a radiant, sun-kissed platinum glow.

Buyers mention that the color yields a natural-looking bright blonde outcome.
Users appreciate the steady performance on medium brown starting bases.
Shoppers highlight the reliable shine provided by the post-color treatment.

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8. L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 100 Pure Diamond, Hair Dye Kit, Pack of 2

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 100 Pure Diamond, Hair Dye Kit, Pack of 2

This double-pack is best for anyone aiming for a pure diamond finish that requires absolute color saturation across the entire head. Two boxes ensure you can completely coat every strand without stretching the product too thin.

I like how this bundle removes the anxiety of running out of dye mid-application. Achieving that sparkling diamond aesthetic demands thorough coverage, and having extra product guarantees success.

Customers note that the twin pack is essential for achieving even coverage on thick hair.
Buyers praise the crisp, diamond-like reflection after styling.
Reviewers emphasize the value of having a spare kit for touch-up work.

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9. L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.21 Bad to the Blonde (Ultra Pearl Blonde), Pack of 1 Hair Dye Kit

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.21 Bad to the Blonde (Ultra Pearl Blonde), Pack of 1 Hair Dye Kit

An unexpected feature of this ultra pearl blonde is its complex pigment blend, which leans heavily into silver and violet undertones for a truly edgy result. It breaks away from standard golden blondes to offer something remarkably fashion-forward.

I think this shade suits anyone wanting a high-fashion, metallic edge rather than a traditional beachy look. But you should expect to maintain it rigorously with purple shampoo to keep those pearl tones crisp.

Buyers love the unique, cool-toned pearl finish that stands out from typical blondes.
Users mention that the color retains its striking shimmer for weeks.
Shoppers advise paying close attention to your starting hair color to ensure the pearl pigments take properly.

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10. L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 21 Starry Night, Hair Dye Kit, Pack of 2

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 21 Starry Night, Hair Dye Kit, Pack of 2

The most common buyer complaint with dark permanent dyes is fading or a lack of dimensional depth, but this twin pack provides the tools needed for a deep dramatic contrast. Starry Night delivers an inky, midnight result that shimmers under direct light instead of looking flat.

I consider this a fantastic choice for dramatic transformations, especially when you want that intense, reflective black shade. Buying the two-pack ensures you have enough product to saturate thick or long hair thoroughly.

Customers appreciate the rich, multifaceted darkness that avoids a dull, flat appearance.
Buyers note that the double pack provides enough coverage for a complete, uniform transformation.
Reviewers highlight the impressive longevity of the dark shimmer pigments.

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Choosing Between Them

When selecting your ideal formula, match your hair goals to the right chemical strength. If you want the absolute highest lift, my top recommendation is the Hyper Platinum Advanced Lightening System, which suits anyone tackling dark brown hair. For those prioritizing structural health, options with bonding care complexes serve resilient styling needs, while the quick toners benefit users fighting midday brass.

Keep in mind that pushing dark hair to extreme platinum always carries a risk of dryness, so deep conditioning should be part of your post-dye routine. Selecting the correct box from this line-up simply bridges the gap between your starting shade and your dream color.

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Marko John
Marko John
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